Strategic Marketing
From perception to content execution, our strategy service delivers the clarity, direction, and structured plan your brand needs to communicate with confidence and impact.
Cameron Scott Productions Ltd
Content that works.
At Cameron Scott Productions, we don’t just produce videos . We create strategic clarity for businesses that want their content to work harder.
We analyse your brand, clarify your message, and create a tailored video plan that shapes perception, builds trust, and drives action.
When your content is backed by strategy — not guesswork — everything works better.
Every strategy begins with a full Brand Perception Audit. We unpack your goals, analyse your online presence, and identify what’s holding your business back — so we can pinpoint the exact content gaps and messaging issues that need to be solved.
Diagnose the Problem
Using the insights from your audit, we build a tailored content strategy — including recommended video types, messaging frameworks, and a 90-day content plan designed to shape perception, build trust, and support your promotional goals.
Design the Strategy
You won’t be left to figure it out alone. Strategy comes with optional monthly consultancy, helping you stay consistent, refine your message, and execute the plan effectively. If you choose to produce the recommended videos, CSP has various packages available to assist you.
Implementation Support
Assess. Strategize. Implement.
Discover the process that has jumpstarted struggling businesses' and helped others expand into new sectors.
Here's What You'll Get.
A deep-dive into your current brand presence.
I’ll review your website, social media, messaging, visuals, and overall positioning, combined with a discovery call to understand your business, goals, and challenges.
You’ll get a clear diagnosis of what’s working, what isn’t, and what’s holding your brand back from generating better leads.
Brand Audit & Diagnosis
A clear, structured PDF detailing your audit findings and the exact steps to improve your brand.
It includes your key problems, an overarching content strategy, and guidance on which videos and posts to prioritise.
This becomes your reference document — the strategic “why” behind everything you create.
Strategy Report & Recommendations
Once the strategy is set, I’ll translate it into a practical 90-day content plan.
This includes:
A week-by-week schedule
Recommended topics and themes
Where to use video vs static posts
Suggestions for platforms and posting frequency
You can implement this plan yourself, hand it to a team member, or use it as the basis for working with me on video production.
90-Day Content Plan
Script & Copy Templates
Finally, you’ll get a toolkit to make implementation easier.
This includes:
Script templates for the key videos I recommend (promo, case study, talking head, etc.)
Plug-and-play social media post templates tailored to those videos
Hook and CTA ideas to help you write faster and more confidently
The goal is to remove as much friction as possible so you’re not staring at a blank page.
Here’s exactly what you’ll receive — a clear, focused strategy with everything you need to create content that drives real results.
Need help implementing your strategy?
If you’d like ongoing support after receiving your Strategy Blueprint, you can add monthly consultancy to keep everything on track.
I’ll help you stay consistent, refine your messaging, and confidently follow the plan — with priority access to my video services whenever you need production support.
Monthly Support Includes:
✓ One 45-minute 'Implementation & Review' Call per month
To review progress, ask questions, refine messaging, and keep your content aligned with your goals✓ Monthly Content Review (up to 10 posts/videos)
I’ll review your published content and provide feedback on messaging, structure, clarity, and presentation.✓ Updated Monthly Action Plan (light adjustments only)
Minor tweaks to your 90-day plan to reflect performance, new ideas, or changing priorities.✓ Script & Caption Feedback (up to 3 scripts per month)
Send me drafts and I’ll refine your hooks, flow, clarity, and CTAs.✓ Priority Booking for Video Production
Retainer clients receive first access to available filming dates.✓ Ongoing WhatsApp/Email Support (Mon–Fri, within reason)
Ask questions, get feedback, and stay on track between calls.
£250 per month
Retainer Cost:
Why Choose CSP?
Professionalism
Industry Insight
Complexity Simplified
CSP delivers a structured, reliable, and transparent service from start to finish. Every stage of the strategy process is handled with care and attention to detail, giving you confidence that your brand is in capable hands.
With experience across construction, trades, beauty, hospitality, and corporate sectors, CSP understands how different industries communicate. This insight allows us to create strategies that align with your market and resonate with the audience you want to reach.
Marketing can feel overwhelming, but CSP makes it simple. We break down complex challenges into clear, actionable steps, turning confusion into a straightforward plan you can implement with confidence.
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