Case Study | Daniel Cutting
How I helped Daniel Cutting repurpose his top-performing YouTube Shorts into a creative new series called "Football in Emojis" — turning old content into fresh, themed videos designed to boost engagement.In this case study, I’ll take you behind the scenes of the project, from concept to final edit, and share how video helped elevate their brand. Read more to see the impact of high-quality video on a growing business!
Daniel Cutting approached Cameron Scott Productions on recommendation, with a creative challenge: to take his existing YouTube Shorts and repurpose them into a fresh, engaging series called “Football in Emojis.”
FOOTBALL IN EMOJIS
The Concept
Repurposing Content
Each video in the series featured four emojis on screen, with each emoji hinting at a themed freestyle football clip shown underneath. From monkey bars to high heels, the content was designed to surprise viewers, spark curiosity, and keep them watching from start to finish.
CSP’s role was to curate, re-edit, and reformat the original clips into fast-paced, attention-grabbing Shorts that felt brand new — all while maximising the reach and lifespan of Daniel’s existing content library.
The result? A dynamic new series that extended the value of past content and offered Daniel a fresh way to connect with his audience.
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A well-edited video is the difference between content that gets scrolled past and content that captivates your audience. Whether you have raw footage that needs professional refinement or you want to turn a single shoot into multiple pieces of engaging content, I can help.
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